Change in the uses pattern of digital banking services by Indian rural MSMEs during demonetization and Covid-19 pandemic-related restrictions

Purpose In the ever fast-changing modern world, through use of digital banking services (DBS), old concept in a traditional way has been completely changed. It was made possible artificial intelligence embedded technologies. done to meet ever-growing demands customers more user-friendly and time-saving uses This paper aims uncover analyse factors affecting adoption by rural micro small medium enterprises (MSMEs). MSME is one most active sectors India. plays an important role economic development country exports domestic supplies creating employment opportunities. Design/methodology/approach The study conducted using questionnaire survey. total, 148 owners were considered for analysis this study. Rural MSMEs India are behind than their urban counterparts. present IBM SPSS AMOS shed light on prevalent that influence attitude services. Findings found out convenience (which includes perceived usefulness ease use), self-efficacy, demonetization, performance expectancy pandemic effect have significant adopt DBS. findings will provide deeper insights banks as well different government agencies revamp strategies changing financial landscape “cashless economy”. Practical implications Demonetization, boom eCommerce India, pandemic-related lockdowns or restrictions government’s push economy aid DBS at faster pace. outcome help both institutions chalk cater embracing Originality/value nascent stage, but rate increasing cyclonic speed. Affordable electronic devices, cheap internet fuelling rapid increase; yet, limited research focuses differences acceptance concerning MSMEs.